Strategic Management : Text and Cases
ISBN: 9780073530413 | 0073530417
Edition: 5thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 9/23/2009
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Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text... MORE
| Strategic Analysis | |
| Strategic Management: Creating Competitive Advantages | |
| Analyzing the External Environment of the Firm | |
| Assessing the Internal Environment of the Firm | |
| Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources | |
| Strategic Formulation | |
| Business-Level Strategy: Creating and Sustaining Competitive Advantages | |
| Corporat... MORE | |
| International Strategy: Creating Value in Global Markets | |
| Entrepreneurial Strategy and Competitive Dynamics | |
| Strategic Implementation | |
| Strategic Control and Corporate Governance | |
| Creating Effective Organizational Designs | |
| Strategic Leadership: Creating a Learning Organization and an Ethical Organization | |
| Managing Innovation and Fostering Corporate Entrepreneurship | |
| Case Analysis | |
| Analyzing Strategic Management Cases | |
| Cases: | |
| Robin Hood | |
| Edward Marshall Boehm, Inc. | |
| The Skeleton in the Corporate Closet | |
| The Best-Laid Incentive Plans | |
| Growing for Broke | |
| Crown Cork and Seal in 1989 | |
| Automation Consulting Services | |
| Enron: On the Side of the Angels | |
| American Red Cross | |
| United Way of America | |
| World Wrestling Entertainment | |
| Schoolhouse Lane Estates | |
| QVC | |
| McDonald's | |
| Procter & Gamble | |
| Heineken | |
| Pixar | |
| Johnson & Johnson | |
| Samsung Electronics | |
| Lenovo's Purchase of IBM's PC Division | |
| The Casino Industry | |
| Mattel's Misfit Toys | |
| Apple Inc.: Taking a Bite Out of the Competition | |
| Jamba Juice | |
| China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market | |
| JetBlue Airlines: Will It Remain "Blue"? | |
| Southwest Airlines: Does "LUV" Last? | |
| Dippin' Dots Ice Cream | |
| Keurig Coffee | |
| Weight Watchers International Inc. | |
| A Horror Show at the Cinemaplex? | |
| Build-A-Bear Workshop | |
| Reader's Digest: For Whom and for How Much Longer? | |
| General Motors | |
| Nintendo's Wii | |
| One Ford: The Shape of Ford Motor Company to Come? | |
| American International Group and the Bonus Fiasco | |
| eBay: Expanding into Asia | |
| Ann Taylor: Survival in Specialty Retail | |
| FreshDirect: Delivering the Goods? | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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