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GEN CMB: Strategic Management CC & Connect AC
ISBN: 9780077892210 | 0077892216
Edition: 6thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 7/5/2011
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Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s acces... MORE
Part One: Strategic Analysis
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Part Two: Strategic Formulation
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value th... MORE
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
Part Four: Case Analysis
Chapter 13: Analyzing Strategic Management Cases
Cases
Robin Hood
Edward Marshall Boehm, Inc.
The Skeleton in the Corporate Closet
The Best-Laid Incentive Plans
Growing for Broke
American International Group & the Bonus Fiasco
United Way of America
General Motors
Heineken
McDonald’s
World Wrestling Entertainment
Yahoo!
QVC
Johnson & Johnson
Samsung Electronics
Movie Exhibition Industry 2011
Reader’s Digest
Ford Motor Company
FreshDirect
Apple Inc.: Taking a Bite Out of the Competition
Southwest Airlines: Does “LUV” last?
Ebay in Asia
Mattel
Nintendo’s Wii
Weight Watchers
Pixar
Proctor & Gamble
Geely Automobile
Ann Taylor
Jamba Juice
Build-A-Bear Workshop
JetBlue Airlines: Getting Blue again?
Casino Industry in 2011
Dippin’ Dots Ice Cream+
Micro Finance Banks
Green Mountain Coffee Roasters and Keurig Coffee
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