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Strategic Management : Text and Cases
ISBN: 9780073404981 | 0073404985
Edition: 4thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/31/2007
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Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text t... MORE
| Strategic Analysis | |
| Strategic Management: Creating Competitive Advantages | |
| Analyzing the External Environment of the Firm | |
| Assessing the Internal Environment of the Firm | |
| Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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