Strategic Management of Technological Innovation
ISBN: 9780073381565 | 007338156X
Edition: 3rdFormat: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 11/16/2009
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Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competi... MORE
| Introduction | |
| Industry Dynamics of Technological Innovation | |
| Sources of Innovation | |
| Types and Patterns of Innovation | |
| Standards Battles and Design Dominance | |
| Timing of Entry | |
| Formulating Technological Innovation Strategy | |
| Defining the Organization's Strategic Direction | |
| Choosing Innovation Projects | |
| Collabora... MORE | |
| Protecting Innovation | |
| Implementing Technological Innovation Strategy | |
| Organizing for Innovation | |
| Managing the New Product Development Process | |
| Managing New Product Development Teams | |
| Crafting a Deployment Strategy | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
