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Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

ISBN: 9780133768565 | 0133768562
Format: Hardcover w/CD
Publisher: Prentice Hall
Pub. Date: 1/1/2002

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For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issuesin total quality management, international marketing, technology, ethics, and the Internet.

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