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| Preface | |
| Service-Learning In Perspective | |
| The Definition and Goals of Service-Learning | |
| The Benefits of Service-Learning | |
| A Natural Fit with Communication Studies | |
| Service as a Career | |
| Service-Learning Models | |
| When Service-Learning is Optional | |
| When Service-Learning is Required | |
| Three Types of Service: Direct... MORE | |
| Finding a Service Project Site | |
| Achieving A Positive Service-Learning Experience | |
| Matching Student Goals and Skills with a Service Agency | |
| Aligning Service-Learning Goals with Agency Goals | |
| Cultivating a Professional Attitude | |
| The Steps to Gaining a Professional Attitude | |
| Working with Diverse Populations | |
| Common Student Questions | |
| Designing Informative Service-Learning Presentations | |
| Defining the Objectives of Informative Service-Learning Discourse | |
| Audience Analysis | |
| Organizing Information to Strengthen the Message | |
| Writing Compelling Introductions. and Conclusions | |
| Audio and Visual Aids | |
| Designing Effective Persuasive Service-Learning Presentations | |
| The Role of Theories and Methods of Persuasion | |
| Resonance Theory | |
| Inoculation Theory | |
| Credibility | |
| Emotional Appeals | |
| Imagery | |
| Burke's Pentad | |
| Analyzing Audience Needs | |
| Resourceful Evidence | |
| Delivery and Nonverbal Communication | |
| Issues for Debate and Discussion | |
| Alternate Message Forums for Community Activism | |
| Transactional Communication In Service Organizations | |
| A Definition of Transactional Communication in Public Speech | |
| Principles and Techniques for Successful Transactional Communications | |
| Call To Service: Speaking as a Community Leader | |
| Distinction Between Leader and Manager in Service Organizations | |
| Advocating a National Service Agenda | |
| Guidelines to Introduce a Featured Speaker | |
| Presenting a Vision for Public Policy | |
| Designing Media Messages For A Call To Community Service: Techniques From The Advertising World | |
| The Rhetorical Analysis of the Service Campaign? | |
| We Want Change? | |
| Graphics and Logos for Service Organizations | |
| Intercultural Communication In Service-Learning | |
| Ethnocentrism and Cultural Pride | |
| Beliefs, Attitudes, and Values | |
| Cultural Patterns and Expectations | |
| Verbal and Nonverbal Communication Across Cultures | |
| General Advice and Discussion | |
| Service-Learning Resources | |
| Service-Learning Research Sources and Placement Opportunities | |
| Service-Learning Resource Sites | |
| Guidelines for Contacting the Service Agency | |
| Student Journal Guidelines | |
| Service-Learning Journal Guidelines | |
| Guidelines for Student Evaluation of Service Experience | |
| Community Placement Field Agreement | |
| Supervisor Evaluation Form | |
| Author Biographies | |
| Table of Contents provided by Publisher. All Rights Reserved. |