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Advertising Campaign Strategy A Guide to Marketing Communication Plans
Advertising Campaign Strategy A Guide to Marketing Communication Plans
- ISBN 13:
9780030211140
- ISBN 10:
003021114X
- Edition: 2nd
- Format: Hardcover
- Copyright: 08/01/1999
- Publisher: South-Western College Pub
- Newer Edition
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Summary
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
