Advertising Campaign Strategy
Advertising Campaign Strategy
- ISBN 13:
9780324271904
- ISBN 10:
0324271905
- Edition: 3rd
- Format: Hardcover
- Copyright: 07/14/2003
- Publisher: South-Western College Pub
- Newer Edition
New From $179.20
Sorry, this item is currently unavailable.
List Price $181.00 Save $1.80
New
$179.20
Usually Ships in 24-48 Hours
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.