Leaders, business owners, entrepreneurs, managers, and CEOs are all obsessed with one thing: Growth. But, growth can be incredibly complicated, disconnected, and confusing for everyone involved. Enter the Zebra and Cheetah Philosophy, Model, and Leader. Zebras and Cheetahs is a philosophy that redefines leadership and results in a new perspective and mind-set.

Zebras and Cheetahs is a model that takes the complicated growth of organizations and makes it simple, engaging, and fun. It allows leadership to define roles so that everyone understands where they fit, offers the highest value of everyone's time toward a dominant aspiration and focus, increases accountability, tracks and measures success, and drastically enhances the energy of your tribe in exciting ways.

A competitive marketplace demands that you distinguish yourself from your competitors, be quicker to market, and change course whenever you find your organization on the wrong side of the profit-and-loss sheet. This book teaches you how to look different and stay agile to survive the business jungle.

Zebras and Cheetahs can help any size organization learn to act with speed and precision, with proven leadership guidance on how to:

• Identify your unique value that comes from your unique perspective, education, experience, and struggle
• Understand what leadership qualities you possess and can further develop to become a leader your tribe will want to follow instead of have to follow
• Cultivate passion in your tribe by providing opportunities to learn, grow, contribute, and be recognized
• Help your tribe make the shift and embrace a dominant aspiration and focus
• Keep your motivational arsenal well stocked
• And much more!

Zebras and Cheetahs provides a glimpse into the concrete jungle, with lessons on how to close the gap through speed and integration of work initiatives to get ahead. Escape the chaos around you to truly reign as king of the concrete jungle.

MICHEAL J. BURT represents the new age leader: the Zebra and the Cheetah. Part coach, part entrepreneur, and all leader, Coach Burt is the go-to guy for entrepreneurs who want to become people of interest, salespeople who want to be superstars, and managers who want to be coaches. He is a former championship coach and the author of eight books. His radio show, Change Your Life Radio, can be heard globally on iheart.com (WLAC). Follow Coach Burt at www.coachburt.com.

COLBY B. JUBENVILLE, PhD, holds an academic appointment at Middle Tennessee State University (MTSU), has published over thirty academic and trade journal articles, and is principal and founder of Red Herring Innovation and Design (www.redherringinc.com), an agency specializing in teaching people and organizations how to compete on unique perspective, education, and experience in order to create unique value. He regularly speaks on his philosophy, Collective Passion, that teaches others how to meaningfully connect organizations, customers, and employees.

Foreword (Joe Calloway)

Preface

Acknowledgements

Chapter 1: The Call of the Concrete Jungle

Chapter 2: The Landscape of the Concrete Jungle

Chapter 3: You and Your Tribe

Chapter 4: The Dominant Focus: Your Compass In The Concrete Jungle

Chapter 5: Using Your Purpose to Lead Others

Chapter 6: Battle-Testing Your Tribe

About the Authors