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YouTube and Video Marketing : An Hour a Day

by: Greg Jarboe; Foreword by: Suzie Reider

ISBN: 9780470459690 | 0470459697

Edition: 1st
Format: Paperback
Publisher: Sybex
Pub. Date: 8/1/2009

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Summary Table of Contents Author Biography

Craft Video Marketing Strategies that DeliverA Step-by-Step GuideThe runaway success of YouTube has made online video sharing a powerful new marketing channel, and this detailed guide helps you create, implement, and measure winning video strategies that provide actionable insights and increase your ROI. Written by a video marketing expert, this comprehensive book also debunks common myths, helps you avoid errors, and energizes you with step-by-step instruction on key tasks and proven techniques.You'll learn the ins and outs of YouTube and how ... MOREto develop, deploy, and measure a video marketing strategy-including crucial tips for choosing keywords and optimizing your video for search-with this essential guide.Get to know YouTube as well as MySpace and Yahoo!r VideoUse the five Ws (and one H) to ask all the right questionsIdentify who discovers new videos and why so few go viralLearn how to produce videos and get video production tipsCreate compelling content worth sharing with the communitySet up a YouTube brand channel account and customize itOptimize your video for YouTube and major search enginesBuild some buzz for your video on other sites and blogsTrack, measure, and analyze your video marketing resultsDiscover how Barack Obama and Monty Python use YouTubeYou'll also find:Studio tips for creating better video, as well as a glossary and additional resourcesReal-world "from the trenches" case studies that illustrate successes to learn from and mistakes to avoidPraise for YouTube and Video Marketing: An Hour a Day"Jam-packed with wisdom, this book will reward anyone willing to put in the time to become a viral video master." -Seth Godin, author, Tribes"Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how to get the best bang for your online marketing buck. He takes you beyond basic techniques to professional promotion and advertising strategies-everything you need to market your business on YouTube." -Michael Miller, author, YouTube for Business"I have no doubt you'll rethink Video Marketing twenty pages into this wonderful book!" -Avinash Kaushik, author, Web Analytics: An Hour A Day"Greg Jarboe has reported on online video for Search Engine Watch, spoken about how to optimize for search and engage the community at Search Engine Strategies conferences, taught our YouTube and video marketing workshop, and produced more than three hundred videos for SESConferenceExpo's Channel on YouTube. He's compressed four years of experience into his book, debunked a lot of conventional wisdom, lead marketers on a path to gaining actionable insights, and added new case studies I hadn't read before." -Matt McGowan, VP, Publisher, Incisive Media

Written by an in-the-trenches YouTube and video marketing expert, this book focuses on practical, how-to advice for understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. It also is the only one to extensively cover keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.The first chapters lay the foundation with a quick survey of YouTube and video marketing techniques, helping marketers understand what is and isn't successful. The book then helps readers develop a winning video marketing strategy before guiding readers through the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization. Readers then learn how to optimize video for YouTube and search engine visibility. The expert author then shares his detailed, insightful promotional tactics, including how to engage the YouTube community as well as how to best distribute and promote videos to blogs and other video sites. The book then explores effective and affordable YouTube advertising strategies before exploring metrics and analytics. The book concludes with compelling case studies, additional resources, a glossary, and information about creating and editing video.Full of interesting case studies, step-by-step guides, and hands-on tutorials-and written in the popular Hour a Day format, in which intimidating topics are broken down into easily approachable tasks-this book is sure to help marketers and advertisers at all levels develop, implement, and measure successful video marketing campaigns.

A complete, task-based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.

-A Short History of YouTube
-Online Video Marketing
-Month 1: Map Out Your Marketing Strategy
-Month 2: Optimize Your Video
-Month 3: Create Compelling Video Content
-Month 4: Create a Channel
-Month 5: Engage the YouTube Community
-Month 6: Learn Video Production
-Month 7: Become a YouTube Partner
-... MORE
-Case Studies
-Final Thoughts
Index
Glossary
Table of Contents provided by Publisher. All Rights Reserved.

Greg Jarboe is an Internet video marketing and optimization expert. He is President and cofounder of SEO-PR, an award-winning public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, SuperPages.com, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Greg is a frequent speaker at Search Engine Strategies conferences and a regular contributor to the Search Engine Watch blog (blog.searchenginewatch.com). He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.

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