FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$29.99

Sorry, this item is currently unavailable.

YouTube and Video Marketing : An Hour a Day

ISBN: 9780470459690 | 0470459697
Edition: 1st
Format: Paperback
Publisher: Sybex
Pub. Date: 8/1/2009

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Written by an in-the-trenches YouTube and video marketing expert, this book focuses on practical, how-to advice for understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. It also is the only one to extensively cover keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.The first chapters lay the foundation with a quick survey of YouTube and video marketing techniques, helping marketers understand what is and isn't successful. The book then helps readers develop a winning video marketing strategy before guiding readers through the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization. Readers then learn how to optimize video for YouTube and search engine visibility. The expert author then shares his detailed, insightful promotional tactics, including how to engage the YouTube community as well as how to best distribute and promote videos to blogs and other video sites. The book then explores effective and affordable YouTube advertising strategies before exploring metrics and analytics. The book concludes with compelling case studies, additional resources, a glossary, and information about creating and editing video.Full of interesting case studies, step-by-step guides, and hands-on tutorials-and written in the popular Hour a Day format, in which intimidating topics are broken down into easily approachable tasks-this book is sure to help marketers and advertisers at all levels develop, implement, and measure successful video marketing campaigns.


Please wait while this item is added to your cart...