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Writing for the Web : Creating Compelling Web Content Using Words, Pictures, and Sound

ISBN: 9780321794437 | 0321794435

Edition: 1st
Format: Paperback
Publisher: New Riders
Pub. Date: 10/27/2011

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Summary Author Biography

This straightforward guide offers a clear, commonsense approach to building effective web content with engaging text, visuals, and sound. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused web copy, coupled with compelling visuals and sound. Focuses on writing practices and guidelines, with exercises and prompts developed by the author. Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice. Unlike other web content books that are long-winded and f... MOREilled with technical details on web development and design, Writing for the Web focuses on what all web writers need to know to build effective web content using words, pictures, and sound. Instructor/writer Lynda Felder uses easy-to-follow passages accompanied by lists, tables, photographs, and other visuals to illustrate the key concepts behind writing non-Linear, interactive stories; writing succinct and clear � and working compelling images, motion graphics, and sound into your content. This book focuses on storytelling techniques that work best for digital media. It describes skills and tools a web author might consider carrying in her toolbox, including a sound understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. It offers practical suggestions to begin immediately creating web content. This book's emphasis is on storytelling and critical thinking, rather than technical know-how. Many books explain how to use software programs to produce websites, podcasts, and illustrations. But there isn't a book that explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. This slim, succinct, clearly written guide fills that gap-providing a fun and practical approach that busy students and writers will be eager to learn and explore.

With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear � and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Webexplains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.

Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.

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