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Writing for Multimedia and the Web: Content Development for Bloggers and Professionals

by: Garrand; Timothy

Writing for Multimedia and the Web: Content Development for Bloggers and Professionals

by: Garrand; Timothy

ISBN 13:
9780240808222
ISBN 10:
0240808223
Edition: 3rd
Format: Nonspecific Binding
Copyright: 07/21/2006
Publisher: Routledge

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Summary

Learning how to write for just one type of interactive media, such as web sites or games, is not enough-to be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.

Acknowledgments	p. xxxi
Introduction	p. xxxiii
Interactive Media and the Writer
Interactivity and the Writer	p. 3
Chapter Overview	p. 3
Write It All!	p. 3
Defining Interactive Multimedia and the Interactive Writer	p. 4
Interactivity Versus Control	p. 6
Thinking Interactively	p. 7
Linking	p. 9
High-Level Design and Information Architecture	p. 12
Interactive Devices	p. 17
Conclusion	p. 20
References	p. 20
Writing for Many Media	p. 23
Chapter Overview	p. 23
The Skills of the Interactive Writer	p. 23
Text	p. 24
Audio	p. 32
Video	p. 35
Conclusion	p. 41
References	p. 41
High-Level Design, Management, and Technical Skills Useful to the Interactive Writer	p. 43
Chapter Overview	p. 43
High-Level Design, Content, and Project Management	p. 43
Technical Skills	p. 47
Conclusion	p. 54
References	p. 55
The Multimedia and Web Site Production Team	p. 57
Chapter Overview	p. 57
The Writer	p. 58
The Content Strategist	p. 58
The Instructional Designer	p. 58
The Information Architect or Interactive Architect	p. 58
The Interface Designer	p. 59
The Game Designer	p. 59
The Usability Expert	p. 59
The Subject Matter Expert	p. 60
The Business Strategist	p. 60
The Art Director/Creative Director/Graphic Artist	p. 60
The Animator	p. 60
The Project Manager	p. 61
The Video/Audio Director/Developer	p. 61
The Photographer/Videographer	p. 61
The Voice Talent and Actors	p. 61
The Programmer/Coder	p. 62
The Product Manager	p. 62
Conclusion	p. 62
References	p. 62
Script and Proposal Formatting	p. 63
Chapter Overview	p. 63
Scripting Software	p. 63
Preliminary Documents: Outlines, Proposals, and Design Documents	p. 64
Storyboards, Scripts, and Final Documents	p. 69
Conclusion	p. 80
References	p. 80
Key Points from Part I: Interactive Media and the Writer	p. 85
Multimedia Defined (Chapter 1)	p. 85
Thinking Interactively (Chapter 1)	p. 85
Linking (Chapter 1)	p. 85
High-Level Design and Information Architecture (Chapter 1)	p. 86
Interactive Devices (Chapter 1)	p. 86
Writing for Many Media (Chapter 2)	p. 86
High-Level Design and Management Skills (Chapter 3)	p. 86
Flowcharting and Other Organizational Tools (Chapter 3)	p. 87
Writing as Part of the Production Team (Chapter 4)	p. 87
Script Formatting (Chapter 5)	p. 87
Writing Informational Multimedia and Web Sites
Defining and Achieving Goals for Informational Multimedia and Web Sites	p. 91
Chapter Overview	p. 91
Informational Multimedia and Web Sites Defined	p. 91
Defining the Goal: Business Context, Data, and Users	p. 92
Example of Defining the Goal	p. 97
Techniques to Achieve Common Informational Goals	p. 98
Multimedia Games as Teaching Tools	p. 106
Conclusion	p. 107
References	p. 107
Informational Multimedia and Web Architecture	p. 109
Chapter Overview	p. 109
Linear Structure	p. 109
Linear Structure with Scene or Section Branching	p. 110
Hierarchical Branching	p. 111
Single-Level Linking	p. 113
Parallel Path or Multipath Architecture	p. 113
Dynamically-Generated Database Driven Web Sites	p. 114
Passive Versus Active Information Delivery: Getting Beyond Click-and-Read with Simulations, Worlds, and Role Playing	p. 115
Benefits of Active Information Delivery: Learning to Learn	p. 121
Conclusion	p. 122
References	p. 123
Introduction to the Informational Multimedia and Web Site Case Studies	p. 125
Description of Case Studies	p. 125
Case Study-Writing a Marketing Web Site from Proposal to Documentation: Prudential Verani Realty	p. 127
Scope of This Chapter	p. 127
Program Description and Background	p. 128
Planning the Prudential Verani Realty Web Site	p. 129
Writing the Web Site	p. 141
After the Site Is Finished	p. 161
Conclusion	p. 161
References	p. 161
Case Study-Corporate Web Site: T. Rowe Price	p. 163
Program Description and Background	p. 163
Meeting the Challenges of Writing and Developing the T. Rowe Price Web Site	p. 167
Conclusion: Response to the Project	p. 173
References	p. 173
Case Study-Research Portal Web Site and the Online Feature Story: Britannica.com and the Harlem Renaissance	p. 175
Program Description and Background	p. 175
Challenges Writing and Developing the Harlem Renaissance	p. 179
Meeting the Challenges	p. 179
Conclusion: Response to the Project	p. 185
References	p. 185
Case Study-E-Learning: Interactive Math and Statistics Lessons	p. 187
Program Description and Background	p. 187
Goals and Challenges Writing the Interactive Math and Statistics Lessons	p. 191
Writing the Interactive Math and Statistics Lessons: Meeting the Production Challenges	p. 192
Writing the Interactive Math and Statistics Lessons: Meeting the Content Challenges	p. 200
Conclusion: Response to the Project	p. 208
References	p. 208
Case Study-Museum Kiosk: The Nauticus Shipbuilding Company	p. 209
Program Description and Background	p. 209
Writing and Developing The Nauticus Shipbuilding Company	p. 212
Meeting the Challenges	p. 214
Conclusion: Response to the Project	p. 236
Reference	p. 236
Case Study-Training: Vital Signs	p. 237
Program Description and Background	p. 237
Goals and Challenges Writing and Developing Vital Signs	p. 243
Meeting the Challenges and Achieving the Goals	p. 245
Conclusion: Response to the Project	p. 259
References	p. 259
Key Points from Part II: How to Write Nonnarrative Informational Multimedia	p. 261
Gathering Information	p. 261
Defining the Goal: Business Context, Data, and Users (Chapter 7)	p. 261
Techniques to Achieve Common Informational Goals (Chapter 7)	p. 262
Discovering an Approach	p. 262
Writing the Program (Chapters 10 and 14)	p. 264
Mechanics of Writing (Part I)	p. 265
Writing Interactive Narrative
Interactive Multimedia Narrative and Linear Narrative	p. 269
Chapter Overview	p. 269
Narrative and Interactive Narrative Defined	p. 269
Interactive Narratives Versus Simulations and Worlds	p. 270
Computer Games and Video Games: Defining Terms	p. 271
Interactive Multimedia Narratives	p. 272
Classical Linear Narrative Elements Defined	p. 274
Conclusion	p. 278
References	p. 278
The Elements of Interactive Multimedia Narrative	p. 281
Chapter Overview	p. 281
Linear Versus Interactive Narrative	p. 281
Character and the Role of the Player	p. 282
Architecture: Structure and Navigation	p. 286
Exposition or Setup	p. 292
Plot Points	p. 294
Scenes	p. 295
Pace and Time	p. 295
Dialogue and Other Sound	p. 297
Conclusion	p. 297
References	p. 297
Introduction to the Narrative Multimedia Case Studies	p. 299
Description of Case Studies	p. 299
Approach to Case Studies	p. 300
How to Get Copies of the Games	p. 300
Case Study-Adapting Classic Books to a Computer Game for the Female Audience: Nancy Drew: The Secret of the Old Clock	p. 301
Program Description and Background	p. 301
Goals and Challenges of Writing Nancy Drew: The Secret of the Old Clock	p. 303
Meeting the Challenge of Adapting a 1930s Book to a 21st Century Computer Game: The Process of Writing The Secret of the Old Clock	p. 304
Adapting a 1930s Novel to a Computer Game Conclusion	p. 328
Meeting the Challenge of Developing a Computer Game for a Broad Female Audience	p. 328
Meeting the Challenge of Completing All of the Tasks Described Above and Still Staying on Budget and Schedule	p. 330
Conclusion: Response to the Project	p. 332
References	p. 332
Case Study-Adding Story to a Simulation: Amped 3	p. 333
Program Description and Background	p. 333
Goals and Challenges Writing Amped 3	p. 335
Writing Amped 3: Meeting the Challenges	p. 336
Conclusion: Response to the Project	p. 354
References	p. 355
Case Study-Parallel Stories Narrative: The Pandora Directive	p. 357
Program Description and Background	p. 357
Goals and Challenges Writing The Pandora Directive	p. 359
Writing The Pandora Directive: Meeting the Challenges	p. 359
Conclusion: Response to the Project	p. 379
References	p. 379
Case Study-Worlds Narrative: Dust: A Tale of the Wired West	p. 381
Program Description and Background	p. 381
Goals and Challenges Writing Dust: A Tale of the Wired West	p. 383
Writing Dust: A Tale of the Wired West: Meeting the Challenges	p. 384
Conclusion: Response to the Program	p. 395
References	p. 395
Case Study-Immersive Exhibit: The New England Economic Adventure	p. 397
Program Description and Background	p. 397
Goals and Challenges Writing The New England Economic Adventure	p. 402
Writing The New England Economic Adventure: Meeting the Challenges	p. 403
Conclusion: Response to the Project	p. 422
References	p. 422
Key Points from Part III: How to Write Interactive Narrative	p. 423
A Story with Interactive Potential	p. 423
Strong Linear Narrative (Chapter 17)	p. 424
Classical Structure (Chapter 17)	p. 424
Characters	p. 424
Architecture: Structure and Navigation (Chapter 18)	p. 425
Storytelling Devices (Chapters 18, 23)	p. 427
Mechanics of Scriptwriting (Part 1)	p. 427
Interactive Writing Careers
Conclusion: Becoming a Professional Interactive Writer	p. 431
Types of Jobs	p. 431
The Challenges	p. 432
Meeting the Challenges	p. 433
Getting the Job	p. 437
Good Luck	p. 440
Writer and Designer Biographies and Company Descriptions	p. 441
Glossary	p. 447
Index	p. 469
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Writing for Multimedia and the Web: Content Development for Bloggers and Professionals

Writing for Multimedia and the Web: Content Development for Bloggers and Professionals

9780240808222

0240808223

Summary

Table of Contents

Supplemental Materials

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