FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$215.00

Sorry, this item is currently unavailable.

Worldwide Cases in Marketing Management

ISBN: 9780415458887 | 0415458889
Edition: 1st
Format: Hardcover
Publisher: Routledge
Pub. Date: 9/16/2014

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments. This book provides a wide coverage of analytical discussions in areas such as branding, retailing, strategic marketing, marketing programming and innovation in marketing. The case studies presented range from fashion to petroleum pumps, snacks to electronics and computers and focus on some very well known companies including: Google, Microsoft, Sony, Red Bull, Cacharel, Zara and ING. With a logically structured approach to case analysis and questions for review, this casebook will be engaging reading for all students of marketing and international business and will help to bridge the gap between academia and the real business world.


Please wait while this item is added to your cart...