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| Author's Note | p. xi |
| The Rules | |
| My Thirteen Rules | p. 3 |
| Know Yourself, Be Yourself | |
| Always Do Your Best, Someone Is Watching | p. 31 |
| The Street Sweeper | p. 37 |
| Busy Bastards | p. 39 |
| Kindness Works | p. 45 |
| I'm All Caught Up | p. 49 |
| Where on the Battlefield? | p. 53 |
| Spheres and Pyramids | p. 61... MORE |
| Potential, Not Just Performance | p. 67 |
| Take Care of The Troops | |
| Trust Your People | p. 73 |
| Mutual Respect | p. 77 |
| We're Mammals | p. 83 |
| Never Walk Past a Mistake | p. 91 |
| The Guys in the Field Are Right and the Staff Is Wrong | p. 93 |
| It Takes All Kinds | p. 95 |
| Fast Times in the Digital World | |
| Brainware | p. 105 |
| Tell Me What You Know | p. 113 |
| Tell Me Early | p. 121 |
| Beware First Reports | p. 125 |
| Five Audiences | p. 129 |
| Getting to 150 Percent | |
| What I Tell My New Aides | p. 137 |
| One Team, One Fight | p. 149 |
| Compete to Win | p. 153 |
| Swagger Sticks | p. 159 |
| They'll Bitch About the Brand | p. 161 |
| After Thirty Days, You Own the Sheets | p. 165 |
| Mirror, Mirror, on the Wall | p. 167 |
| Squirrels | p. 175 |
| Meetings | p. 181 |
| The Indispensable Person | p. 187 |
| Time to Get off the Train | p. 191 |
| Be Gone | p. 195 |
| Reflections | |
| The Powell Doctrine | p. 201 |
| The Pottery Barn Rule | p. 209 |
| February 5, 2003: The United Nations | p. 217 |
| Parsley Island | p. 225 |
| Pizza and Milk | p. 231 |
| Cousin Di | p. 237 |
| Speaking Is My Business | p. 243 |
| On the Road | p. 253 |
| Gifts | p. 257 |
| Best and Worst | p. 263 |
| Hot Dogs | p. 267 |
| The Gift of a Good Start | p. 271 |
| Afterword: It's All About People | p. 277 |
| Acknowledgments | p. 281 |
| Table of Contents provided by Ingram. All Rights Reserved. |