The WordPress For Dummies e-Book Set: Full length texts of WordPress For Dummies and WordPress Web Design For Dummies delivered to the reader in a single e-Book file. WordPress For Dummies: Creating and administering your Page Understanding the psychology of the Facebook user Building your fan base Using tools such as events, contests and polls to promote your Page Increasing brand awareness Integrating your Facebook marketing campaign with your other marketing campaigns Monitoring, measuring and adjusting your Facebook marketing campaigns WordPress Web Design For Dummies: Define what technologies they will use to create a custom designed web site, including the difference between WordPress and non-WordPress technologies. Identify the tools the reader will use to accomplish a custom designed web site efficiently and competently. Build an effective navigation menu systems to provide web site readers with easy and logical navigation. Choose the right color palette. Select different layouts for the web site design, including a look into 2 and 3 column fixed and fluid web site design. Explore the different aspects of web design including CSS, Fonts, Colors and frameworks. Tweak existing designs, including the default WordPress theme and other available themes, both free and premium. Create a fully featured custom WordPress theme from scratch using WordPress templates, graphic design, HTML, CSS and PHP. Translate their design skills into paid work.