Winning at New Products
Winning at New Products
- ISBN 13:
9780465093328
- ISBN 10:
0465093329
- Edition: 5th
- Format: Paperback
- Copyright: 09/19/2017
- Publisher: Basic Books
List Price $26.66 Save
TERM | PRICE | DUE |
---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
List Price $26.66 Save $5.38
Usually Ships in 24-48 Hours
We Buy This Book Back!
Free Shipping On Every Order
List Price $26.66 Save $0.26
Usually Ships in 3-5 Business Days
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management