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Where Good Ideas Come From : The Natural History of Innovation

ISBN: 9781594485381 | 1594485380
Edition: Reprint
Format: Paperback
Publisher: Riverhead Trade
Pub. Date: 10/4/2011

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A "dynamic" ( Los Angeles Times) new understanding of one of life's key questions-from the New York Timesbestselling author. This sweeping study of the history of innovation breaks out the seven patterns of innovation like "the slow hunch" and "serendipity." It debunks the myth of the lone genius and presents the real-world dynamics and context that enable innovation. Johnson shows how understanding the roots of innovation can lead to our own creative breakthroughs.

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