Tracy's unstoppable lessons include: Proven strategies to outsmart and outsell the competition The advertising advantage-increasing response rates by 500 percent 24 different ways to sell a product or service How to think and act like a millionaire The seven-P formula for boosting sales and profits How to create customers for life The essential steps to being wealthy as a business owner Tracy addresses more than 250,000 people per year Tracy is a well-known business expert, speaker, and author of more than 40 books Shows entrepreneurs how to achieve personal wealth through business ownership Million Dollar Habits (March 04) shipped more than 16,000 copies