9780321990198

The need for students and young professionals to be effective communicators and media creators has never been so essential as it is today. Crafting multimedia messages across a variety of platforms is the key growth skill of the 21st century, and strong visual and verbal communication skills, media literacy, and technical proficiency all play a critical role. Video Production 101: Delivering the Message introduces and explores the roles of story development, producing, directing, camerawork, editing, sound design, and other aspects key to media creation. After each topic is explored students develop their skills with hands-on activities in each chapter, such as making a video self-portrait, visual poem, public service announcement, promotional video, short fiction film, and documentary. The authors include videos so readers can watch and learn some of the more visually-oriented concepts.

Video Production 101 teaches the way students want to learn – in a project-based and results oriented structure, covering the process of media creation in all its varieties. Accessible and engaging, this book is the ultimate guide for anyone who wants to take control and clearly, effectively, and powerfully deliver his or her message to the world using video.

David Basulto is the media arts and animation instructor at award-winning San Marino High School in Southern California. The program is part of the Los Angeles County Regional Occupational Program (LACOROP). In his first three years of teaching, his students have won Silver and Bronze medals in the LACOROP annual competition. His students have gone on to such film schools as USC, Emerson, and NYU Tisch. Basulto brings years of production and post-production experience to his classroom from a successful career producing feature films and television for firms like Icon Entertainment and Lifetime Television. His films have won awards at many film festivals, including the Toronto Film Festival. After seeing the shift to digital, he dove head first into learning as many tools as possible and fell in love with the iPad.

Outside the classroom, Basulto is an avid reviewer and influencer in the post-production community. He is writing a book and producing a video training course called Media Arts 101 (Peachpit Press, 2014). He writes for Post Magazine and his own site Filmmaking Central. He is an Adobe Educational Leader and a fanatic about using iPads for teaching, content creation, and social media. His wildly successful mobile media cases for the iPhone and iPad called the iOgrapher (iographer.com) have won critical acclaim.

Introduction

CHAPTER 1 Message and Medium

CHAPTER 2 Investigation and Exploration
CHAPTER 3 Vision and Voice
CHAPTER 4 Design and Execution
CHAPTER 5 Authenticity and Professionalism
CHAPTER 6 Delivering the Message
APPENDIX Additional Resources We Like
Glossary

Creative Commons Photo Credits

Index

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Video Production 101 Delivering the Message

Video Production 101 Delivering the Message

0321990196

Summary

Author Biography

Table of Contents

Supplemental Materials

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