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Varsity Green : A Behind the Scenes Look at Culture and Corruption in College Athletics
ISBN: 9780804769693 | 0804769699
Format: HardcoverPublisher: Stanford Univ Pr
Pub. Date: 12/3/2009
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InVarsity Green, Mark Yost cuts through cliches and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. Money in college sports is nothing new. But readers will be amazed at the alarm... MORE
Mark Yost has written about the business of sports for The Wall Street Journal, Sports Business Journal and other publications for more than 20 years. His work has also appeared in The New York Times, Sports Illustrated, and SmartMoney. A native of Brooklyn and a lifelong Yankees fan, he lives in Chicago with his son, George.
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