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Up and Out of Poverty The Social Marketing Solution

ISBN: 9780137141005 | 0137141009
Edition: 1st
Format: Hardcover
Publisher: FT Press
Pub. Date: 6/14/2009

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In this book, legendary marketing expert Kotler and social marketing innovator Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. The authors offer new insights into why so many anti-poverty programs fail and propose a new paradigm that can achieve far better results.

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