Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn

• How to build a reputation as a creative thinker and become management’s go-to person for innovative business solutions
• Four steps for unleashing their creative potential and generating creative ideas
• Four communication skills to gain acceptance of your ideas
• Two words that guarantee promotions
• How to minimize internal and external negative influences that obstruct creative energy flow
• How to stop self-censoring and how to confidently express their ideas
• How to trust that all the resources for germinating creative ideas are within them

MADAN BIRLA is a speaker, consultant, and trainer for companies around the world. A veteran of FedEx for 22 years, he was a member of FedEx's Long Range Planning Committee where he worked closely with founder and CEO, Fred Smith, in developing and implementing innovative business growth strategies.

Praise for Unleashing Creativity and Innovation

Foreword

Preface

Introduction

Part I Creativity and Innovation:The Keys to Enterprise Growth and Career Success in the 21^st Century

Part II The Four Requirements for the Mind to Generate Creative Ideas

Part III Seven ‘Unleashing Creativity’ Lessons from Nature for Creating the Requirements

Part IV The Tested and Proven Three-Step Innovation Process

Part V Two ‘Leading for Innovation’ Lessons from Nature for Engaging Your Team in the Innovation Process

Closing Thoughts: MINT in Action

Acknowledgements

About the Author

References

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