Understanding Media Economics
ISBN: 9781412930772 | 1412930774
Format: PaperbackPublisher: Sage Pubns
Pub. Date: 5/30/2013
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute 'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise introduction to the key economic concepts and is... MORE
| Introduction to Media Economics | |
| Corporate Strategies | |
| Economics of Advertising | |
| Television Broadcasting | |
| Television Production | |
| The International Film Industry | |
| Print Media | |
| New Media | |
| Media Economics and Public Policy | |
| Table of Contents provided by Ingram. All Rights Reserved. |
Please wait while this item is added to your cart...
