Understanding Digital Marketinglooks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This book demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future. The authors deal with every key topic in detail, including: -search marketing -social media -mobile marketing -affiliate marketing -e mail marketing -customer engagement Essential reading for both practitioners and students alike, and including real world examples of digital marketing successes and expert opinions, Understanding Digital Marketingprovides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.