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Understanding Business Strategy : Concepts

ISBN: 9780324595826 | 0324595824
Edition: 2nd
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 10/8/2008

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SummaryTable of Contents
Develop the knowledge, tools, and hands-on skills that help today's most successful firms achieve competitive advantage as you learn how solid management strategy equals decisive, effective action.
The Foundations of Strategic Management
Leading Strategically
Analyzing the External Environment
Analyzing the Firm
Business-Level Strategy
Multi-Product Strategies
Acquiring and Integrating Businesses
Competing Across Borders
Creating and Maintaining Allinces
Innovating through Strategic Entrepreneu... MORE
Table of Contents provided by Publisher. All Rights Reserved.

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