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Understanding Business
ISBN: 9780072499223 | 0072499222
Edition: 6thFormat: Hardcover
Publisher: McGraw-Hill College
Pub. Date: 6/1/2001
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The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message - which includes the key elements of custom focus, technology, authorship, and package - has been honed even further throughout the 6th Edition development. This 6th Edition has been through an intense, customer-driven development plan - with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The 6e benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust UB5E website is enhanced for the 6th Edition, and includes such features as web-based projects, links to professional resou
| Business Trends: Cultivating a Business in Diverse, Global Environments | |
| Managing within the Dynamic Business Environment: Taking Risks and Making Profits | |
| How Economics Affects Business: The Creation and Distribution of Wealth | |
| Competing in Global Markets | |
| Demonstrating Ethical Behavior and Social Responsibility | |
| Business Ownership: Starting a Small Business | |
| Choosing a Form of Bus... MORE | |
| Entrepreneurship and Starting a Small Business | |
| Business Management: Empowering Employees to Satisfy Customers | |
| Management, Leadership, and Employee Empowerment | |
| Adapting Organizations to Today’s Markets | |
| Producing World-Class Goods and Services | |
| Management of Human Resources: Motivating Employees to Produce Quality Goods and Services | |
| Motivating Employees and Building Self-Managed Teams | |
| Human Resource Management: Finding and Keeping the Best Employees | |
| Dealing with Employee–Management Issues and Relationships | |
| Marketing: Developing and Implementing Customer-Oriented Marketing Plans | |
| Marketing: Building Customer Relationships | |
| Developing and Pricing Products and Services | |
| Distributing Products Quickly and Efficiently | |
| Using Effective Promotional Techniques | |
| Managing Financial Resources | |
| Understanding Financial Information and Accounting | |
| Financial Management | |
| Securities Markets: Financing and Investing Opportunities | |
| Understanding Money, Financial Institutions and the Federal Reserve Bonus | |
| Working Within the Legal Environment of Business Bonus | |
| Using Technology to Manage Information Bonus | |
| Managing Risk Bonus | |
| Managing Personal Finances | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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