Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide for designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics, then she teaches you step-by-step how to effectively craft successful branding and direct response strategies that can be scaled to anyone's organization and objectives. Through interesting case studies, success stories, anecdotes, and examples, you will discover how to use Twitter metrics to inform strategic direction and learn how top companies, large and small, have leveraged this exciting communications platform. It's the ultimate guide to succeeding one tweet at a time!