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The Truth About What Customers Want

ISBN: 9780137142262 | 0137142269
Edition: 1st
Format: Paperback
Publisher: FT Press
Pub. Date: 10/16/2008

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In The Truth About What Customers Want, world-renowned customer behaviour expert Michael Solomon brings together the 50 absolutely crucial facts and insights you must know to successfully attract and keep profitable customers. This book doesn't deliver abstract theory: It delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use, no matter what business you're in-consumer or B2B. You'll discover which psychological motivations drive your customers; how to forge deeper, more emotional relationships with them; how to drive more value from the positive associations customers already feel; how to stay 'top of mind' in a crowded marketplace; and what you need to know about emerging trends like green marketing, virtual worlds and neuromarketing.

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