Trump University Entrepreneurship 101 : How to Turn Your Idea into a Money Machine
ISBN: 9780470467183 | 0470467185
Edition: 2ndFormat: Hardcover
Publisher: Wiley
Pub. Date: 9/28/2009
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Trump UniversityEntrepreneurship 1o1How to Turn Your dea into a Money MachineRevised & Expanded 2nd EditionMichael E. Gordon, PhdWith New Advice on Growing a Business in a Slow Economy!Trump universityEntrepreneurship 1o1 Second EditionTrump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Written by leading experts and including an inspiring first chapter by Trump himself, these books pre-sent smart business wisdom illustrated by real-life examples from Trump and other world-re... MORE
| Foreword | p. ix |
| Acknowledgments | p. xi |
| Introduction Buckle Up For Your Fantastic Voyage | p. xiii |
| Trump On Entrepreneurship | p. 1 |
| Unleash Your Entrepreneurial Power | p. 3 |
| Feel The Fear - Do It Anyway | p. 15 |
| Start Right - Build On The Customer Model | p. 27 |
| Find Ideas In A Turbulent World | p. 35 |
| Select One (And Only One)Opportunities | p.... MORE |
| Exploit Opportunities During Challenging Economic Times | p. 61 |
| Build Your Fortune As A Techo-Preneur | p. 73 |
| Bootstrap | p. 79 |
| Plan For The War With Your Competitive | p. 89 |
| Design Your Money Machine | p. 101 |
| Virtualize And Globalize | p. 113 |
| Harness Web 2.0 For Competitive Advantage | p. 123 |
| Do Well And Do Good | p. 133 |
| Devise A Winning Strategy | p. 139 |
| Project Your Growth And Profitability | p. 157 |
| Mobilize Powerful Resources Quickly | p. 173 |
| Develop A Simple, Effective Business Plan | p. 183 |
| Become A Win-Win Negotiator | p. 199 |
| Raise Money | p. 209 |
| Fixate On The Customer | p. 225 |
| Launch Your Venture! | p. 235 |
| Suffer Growing Pains Joyfully | p. 245 |
| Notes | p. 257 |
| Index | p. 265 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Michael E. Gordon, PhD, has founded five companies and teaches entrepreneurship at universities around the world, including the Harvard University Extension School, the International School of Management in Paris, and Babson College, where he is an Adjunct Professor. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.
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