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The Tipping Point: How Little Things Can Make a Big Difference
ISBN: 9780316679077 | 0316679070
Format: PaperbackPublisher: Warner Books Inc
Pub. Date: 5/1/2001
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Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.
| Introduction | p. 3 |
| The Three Rules of Epidemics | p. 15 |
| The Law of the Few: Connectors, Mavens, and Salesmen | p. 30 |
| The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus | p. 89 |
| The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime | p. 133 |
| The Power of Context (Part Two): The Magic Number One Hundred and Fifty | p. 169 |
| Case Study: ... MORE | p. 193 |
| Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette | p. 216 |
| Conclusion: Focus, Test, and Believe | p. 253 |
| Afterword: Tipping Point Lessons from the Real World | p. 261 |
| Endnotes | p. 281 |
| Acknowledgments | p. 293 |
| Index | p. 295 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
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