FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$68.00

Sorry, this item is currently unavailable.

Telecommunications : Radio, Television, and Movies in the Digital Age

by:
ISBN: 9780072492262 | 0072492260
Edition: 8th
Publisher: MCGRAW HILL BOOK COMPANY
Pub. Date: 1/1/2003

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Table of Contents
Prologue The Significance of Telecommunications1(9)
Part One Electronic Media Forms9(218)
Radio
10(38)
... MORE
Broadcast Television
48(35)
Cable Television
83(31)
Movies
114(25)
DBS, Tapes, Discs, and the Internet
139(28)
Organizational and Personal Telecommunications
167(32)
International Electronic Media
199(28)
Part Two Electronic Media Functions227(193)
Business Practices
228(29)
Programs
257(33)
Laws and Regulations
290(29)
Ethics and Effects
319(27)
Advertising
346(23)
Audience Feedback
369(25)
Production, Distribution, and Exhibition
394(26)
Epilogue Careers in Telecommunications420
Glossary1(1)
Index1

Related Products


  • Electronic Media: An Introduction
    Electronic Media: An Introduct...
  • Electronic Media: An Introduction
    Electronic Media: An Introduct...
  • Telecommunications : An Introduction to Electronic Media with PowerWeb
    Telecommunications : An Introd...
  • Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM
    Telecommunications: Radio, Tel...


Please wait while this item is added to your cart...