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The Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

ISBN: 9781592407385 | 1592407382
Edition: Reprint
Format: Paperback
Publisher: Gotham
Pub. Date: 8/7/2012

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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation--by learning from hip-hop and youth culture.

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