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The Successful Business Plan: Secrets & Strategies

by: Abrams, Rhonda

The Successful Business Plan: Secrets & Strategies

by: Abrams, Rhonda

ISBN 13:
9780966963564
ISBN 10:
0966963563
Edition: 4th
Format: Paperback
Copyright: 09/01/2003
Publisher: Ingram Pub Services
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Summary

Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today's business climate. Includes up-to-date information on what's being funded now.

About the Author	p. vii
About the Contributors	p. ix
Acknowledgments	p. xv
Foreword	p. xxiii
Foreword to the Fourth Edition	p. xxv
How to Use This Book	p. xxix
Introduction	p. xxxiii
Starting the Process
The Successful Business	p. 1
Getting Your Plan Started	p. 13
Making Your Plan Compelling	p. 35
Business Plan Components
The Executive Summary	p. 47
Company Description	p. 59
Industry Analysis & Trends	p. 73
Target Market	p. 87
Competition	p. 103
Strategic Position & Risk Assessment	p. 119
Marketing Plan & Sales Strategy	p. 133
Operations	p. 155
Technology Plan	p. 181
Management & Organization	p. 189
Community Involvement & Social Responsibility	p. 211
Development, Milestones, & Exit Plan	p. 221
The Financials	p. 237
The Plan's Appendix	p. 283
Putting the Plan to Work
Preparing, Presenting, & Sending Out Your Plan	p. 289
Looking for Money	p. 299
Using Your Plan for Classes & Competitions	p. 315
Internal Planning for Existing Businesses & Corporations	p. 327
Time Saving Tips	p. 337
Special Considerations
Considerations for Internet, "e-businesses"	p. 343
Considerations for Retailers	p. 363
Considerations for Manufacturers	p. 369
Considerations for Service Businesses	p. 375
Business Planning in a Weak (or Strong) Economy	p. 381
Reference
Outline of a Business Plan	p. 391
Business Terms Glossary	p. 395
Funding Sources	p. 399
Research Sources	p. 404
Entrepreneurs' Sources	p. 411
Index	p. 415
Sample Plan
Cover Letter	p. 314
Executive Summary	p. 55
Company Description	p. 71
Industry Analysis and Trends	p. 85
Target Market	p. 99
The Competition	p. 115
Strategic Position & Risk Assessment	p. 131
Marketing Plan	p. 152
Operations	p. 178
Technology Plan	p. 187
Management & Organization	p. 207
Community Involvement & Social Responsibility	p. 218
Development, Milestones & Exit Plan	p. 234
Income Statement, Three-Year Projection	p. 275
Income Statement, Annual	p. 276
Cash-Flow Projection	p. 278
Balance Sheet	p. 280
Sources & Uses of Funds	p. 281
Assumption Sheet	p. 282
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

The Successful Business Plan: Secrets & Strategies

The Successful Business Plan: Secrets & Strategies

9780966963564

0966963563

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

The Successful Business Plan: Secrets & Strategies

The Successful Business Plan: Secrets & Strategies

9780966963564

0966963563

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

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