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Strategic Planning Made Easy

by: Fry, Fred

Strategic Planning Made Easy

by: Fry, Fred

ISBN 13:
9781932531367
ISBN 10:
193253136X
Edition: 1st
Format: Paperback
Copyright: 03/31/2005
Publisher: Entrepreneur Press

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Preface

From Ordinary to Extraordinary

(8)

The Ordinary

(1)

The Extraordinary: What Makes Businesses Successful

(1)

The Few, The Proud

(1)

Why Every Business Needs to Plan

(2)

Planning for Growth

(1)

Why You Need This Book

(2)

A Preview of What's to Come

(1)

The Road to Success

(13)

What Is Success?

(1)

Gimme a ``G''! Why Growth Is Hot

(1)

Building the Bottom Line

(1)

Realizing the Economies of Size

(1)

Attracting the Best and the Brightest

(1)

Energizing the Best and the Brightest

(1)

Strengthening Company Value

(1)

You Have to Make It Happen

(1)

The Strategic Planning Buzz

(2)

What's in It for You?

(3)

The Roadmap to Strategic Planning

(2)

Help Is Good, But It's Your Game

(2)

The Plan to Plan: Let's Begin

(9)

Do You Have What It Takes?

(1)

How Fast Should You Grow?

(1)

Setting the Stage for Planning

(1)

Who Will Be Involved?

(2)

Consultants: Worth the Money?

(1)

How Often Should the Team Meet?

(1)

Where to Meet?

(1)

Explaining the Model

(1)

Behind the Scenes

(2)

Defining the Future

(10)

It's Like Pulling Teeth

(1)

Growing Up

(1)

The Age-Old Debate: Vision Statement or Mission Statement?

(1)

Focus, Focus, Focus

(1)

Mission Statement Basics

(1)

What Should It Look Like?

(3)

Guidelines for Mission Statements

(2)

Putting It into Practice

(1)

Digging for Gold: Where to Look for Opportunity Information

(10)

Why You Need to Do It

(1)

Proactive Thinking

(1)

Sketching the Environmental Landscape

(1)

An Ongoing Commitment

(1)

Where to Go for Information

(6)

The Six Forces of Opportunity

(10)

Understanding Broad-Based Environmental Forces

(1)

Economic Forces

(1)

Governmental Forces

(1)

Technological Forces

(1)

Demographic Forces

(3)

Social Forces

(1)

Global Forces

(1)

Putting It into Practice

(1)

The Playing Field: Assessing the Market

(12)

Defining the Playing Field

(1)

Industry Basics

(1)

Incremental vs. Radical Changes

(2)

Sizing Up the Competition

(2)

Knowing Your Customers

(2)

Don't Forget About Suppliers

(1)

Putting It All Together

(1)

Deciding What to Consider

(1)

At the End of the Day

(2)

Taking a Hard Look at Yourself

(10)

The Value of Looking Inward

(1)

What Does It Take for a Self-Evaluation?

(1)

Company Strengths and Weaknesses

(2)

Painting with Broad Strokes First

(1)

Using the Broad Brush

(4)

The Good, the Bad, and the Ugly

(1)

Moving to a Finer Brush

(1)

Running the Numbers

(15)

Financial Resource Analysis

(1)

Reading the Numbers and Between the Lines

(5)

Cash Flow Statement

(1)

Income Statement

(1)

Balance Sheet

(1)

Financial Ratios

(4)

Drawing Strategic Growth Conclusions

(3)

Can You Get There from Here?

(17)

Evaluating Marketing Resources

(8)

Evaluating Operational Resources

107

(4)

Evaluating Human Resources

111

(2)

So, Can You Get There from Here?

113

(2)

Yesssll We're Better Than They Are!

115

(12)

Apparent Opportunities and Real Opportunities

116

(1)

The Role of Distinctive Competencies

117

(1)

Identifying and Developing Areas of Distinctive Competence

118

(3)

Relating Distinctive Competencies to Business Opportunities

121

(1)

Sustainable Competencies

122

(1)

Distinctive Competencies and Planning for Growth

123

(1)

Competitive Weaknesses

124

(1)

Putting It All Together

125

(2)

Growth Strategies That Work

127

(17)

Before You Set a Strategy ...

128

(1)

Going for Growth: The Big Picture

129

(1)

Doing What We Do Best: Focus Strategies

130

(2)

Let's Stretch a Bit: Market Development Strategies

132

(5)

Make It Better: Product Development Strategies

137

(1)

Busting Out: Diversification Strategies

138

(2)

Which Way Do You Go to Grow? Selecting the Right Growth Strategy

140

(1)

High-Growth Industries

140

(1)

Low-Growth Industries

141

(1)

Putting It into Practice

142

(2)

Setting the ``Right'' Goals to Make Things Happen

144

(15)

Why You Need the Right Goals

145

(1)

Smart Goals

146

(1)

Creating the ``Right'' Goals

147

(1)

A Balancing Act

147

(1)

Levels and Time Frames

148

(4)

The Goal Segmentation Process

152

(4)

Bringing It All Together

156

(1)

Putting It into Practice

156

(3)

Championing Change

159

(10)

The Drive for Change

160

(1)

It Doesn't Come Easy

161

(1)

The Four Pillars of Change

162

(5)

What Now?

167

(2)

Get It in Writing

169

(8)

Why Write the Plan?

169

(1)

The Strategic Plan Format

170

(3)

Sharing the Plan

173

(1)

Putting It into Action

174

(1)

A Final Caveat

175

(2)

Index

177

Amazon no longer offers textbook rentals. We do!

Strategic Planning Made Easy

Strategic Planning Made Easy

9781932531367

193253136X

Author Biography

Table of Contents

Supplemental Materials

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