Strategic Marketing Management Cases with Excel Spreadsheets
Strategic Marketing Management Cases with Excel Spreadsheets
- ISBN 13:
9780072514827
- ISBN 10:
0072514825
- Edition: 7th
- Format: Paperback
- Copyright: 09/20/2001
- Publisher: McGraw-Hill/Irwin
- Newer Edition
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Summary
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.