Strategic Management A Cross-Functional Approach
ISBN: 9781256169192 | 1256169196
Edition: 4thFormat: Paperback
Publisher: Pearson Learning Solutions
Pub. Date: 6/27/2011
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Good strategic managers are capable of seeing the big picture and managing across the whole organization - that is the message of Strategic Management: A Cross-Functional Approach.This text shows students that successful strategic management requires an ability to see the organization as a whole-to step out of the functional silos that students tend to acquire through previous work experience or prior courses, and see the organization in a new way. To be good strategic thinkers, people from a marketing or HR background need to understand financ... MORE
CHAPTER 1 Strategic Management: An Overview
Chapter Learning Objectives
What is Strategic Management?
The Nature of the Strategic Process
Social Responsibility and Ethics The Benefits of Strategic ManagementConclusion
Key Terms and Concepts
Discussion Questions
... MOREDr. Stephen Porth is associate dean of the Haub School of Business at Saint Joseph’s University and a professor of management. He holds a PhD in business administration and strategy from Temple University, an MBA in marketing from Drexel University, and a BS in management from Saint Joseph’s. His research and teaching interests are in the areas of strategic management, leadership, management consulting, and business ethics. His research has been published extensively in management journals and he has written three books on strategy.
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