FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$85.00

OUR PRICE:
$75.74

You may extend rentals at any time.


Strategic Communication : Principles and Practice

ISBN: 9780195576894 | 0195576896
Format: Paperback
Publisher: Oxford University Press
Pub. Date: 1/13/2013

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Strategic Communication: Principles and Practicedeals with the principles behind strategic communication planning and the professional practice involved in researching, writing and implementing a communication strategy. The framework followed here can be used for planning specific strategies for a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. The book is grounded in the concept that strategic communication goes beyond the immediate bottom-line profit aims of integrated marketing communication, to deal with longer term issues. The book explores this idea through a framework that suggests communication strategy should be linked to the way in which organisations' plan their business activities in three time 'horizons': what they need to do now, in the mid-term, and in the long-term. This approach links communication strategy to how organisations deal with issues. It does not ignore the need for integrated communication, but it does suggest that how organisations deal with public policy issues influences their market-related communication. Working out how issues influence organisational communication involves strategic thinking and analysis.


Please wait while this item is added to your cart...