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Strategic Communication in Business and the Professions

ISBN: 9780618432493 | 0618432493
Edition: 5th
Format: Paperback
Publisher: Houghton Mifflin College Div
Pub. Date: 8/25/2004

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Designed for introductory business and organizational communication classes, this text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety--with the end goal of empowering students to approach any business communication situation with confidence. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting. The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce. Updated Real-World Applications: Practicing Business Communication boxes examine communication practies in a wide range of businesses then tie the information into the chapter content with a series of critical-thinking questions. Strategic Skills give students tools they will need as they transition from the classroom to a business setting. Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.

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