Strategic Brand Management (Revised)
Strategic Brand Management (Revised)
- ISBN 13:
9780132664257
- ISBN 10:
0132664259
- Edition: 4th
- Format: Hardcover
- Copyright: 08/10/2012
- Publisher: Pearson
- Newer Edition
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Summary
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.