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The Start-up of You

ISBN: 9780307888907 | 0307888908
Format: Hardcover
Publisher: Crown Business
Pub. Date: 2/14/2012

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A revolutionary blueprint for navigating the new world of work Today, the career escalator is jammed at every level. Creative disruption is shaking every industry. Wages are virtually stagnant. Global competition for jobs is fierce. The employer-employee pact is over; job security doesn’t exist. Here, LinkedIn co-founder and chairman Reid Hoffman and author Ben Casnocha reveal a revolutionary new blueprint for how to survive and thrive in this new career landscape. How? By learning to thinking and act like an entrepreneur. In other words, the secret to moving up that jammed escalator, they say, is to run your career like it’s a start-up business: a living, breathing, growing start-up of you. Why? Start-ups and entrepreneurs are nimble. They are innovative. They invest in themselves. They are self-reliant, yet build strong networks to amplify their strengths. They assess the needs of their target customers. They leverage their competitive advantages in the marketplace. These are the very same skills needed to get ahead in today’s fractured world of work. You will learn the best practices of some of the most successful start-ups on the planet, and how these entrepreneurial strategies can be applied to your career. Because whether you work for a giant multinational corporation, a mid-size company in a rural city, or a two-person operation run out of a garage, you need to know how to: -Launch career plans in conditions of tremendous uncertainty – and be nimble enough to iterate on these plans quickly if current ones aren’t working -Invest in your assets and establish a competitive advantage -Capitalize on breakout opportunities – and effectively manage the risk inherent in those opportunities -Develop genuine relationships and map these relationships into an effective professional network. -Tap your network for the information and intelligence that will lead to you smarter career decisions -And much more A groundbreaking guide to flourishing in the world we live in today, the Start-Up of Youempowers each one of us to be the founder of and CEO our own career, and take control of our professional future.


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