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Start Something That Matters

ISBN: 9781400069187 | 1400069181
Format: Hardcover
Publisher: Spiegel & Grau
Pub. Date: 9/6/2011

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Love your work, work for what you love, and change the world-all at the same time. What most matters to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose-and that you’ll find more success if you don’t. That’s the breakthrough message of “conscious capitalism,” a movement that’s redefining the meaning of success: You don’t have to be rich to give back. You don’t have to retire to spend every day doing the things you love. You don’t have to take a vow of poverty to dedicate yourself to the causes you believe in. You can find profit, meaning, and pleasure all at once-right now. In Start Something That Matters, Blake Mycoskie tells the story of founding TOMS, one of the fastest growing young companies in the country, and combines it with advice from such innovative entrepreneurs and thinkers as Timothy Ferriss, Lauren Bush, Tony Hsieh, and Seth Godin, among others. He presents the six simple keys for creating or transforming your own life and business, from discovering and refining your core story to being resourceful even without resources; from overcoming fear and doubt to incorporating giving into every aspect of your project. Start Something That Matters is the inspiring story of a movement, a manifesto for the next stage of American business, and a blueprint for the new generation of entrepreneurs who want to live a meaningful and successful life.

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