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Social Media Marketing All-in-One for Dummies

ISBN: 9781118215524 | 1118215524

Edition: 2nd
Format: Paperback
Publisher: For Dummies
Pub. Date: 11/6/2012

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Summary Table of Contents Author Biography

Social Media Marketing All-in-One For Dummies, 2nd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to use social media to reach current and new customers, assist customers with problems, complete transactions, and more. The 2nd edition of this book will include coverage on: Book I: The Social Media Mix Book II: Tools and Techniques to Enhance Your Social Life Book III: Using Content to Grow Your Personal or Business Brand Book IV: Twitter Marketi... MOREng Book V: Facebook Marketing Book VI: Google+ Marketing Book VII: Other Social Media Marketing Sites Book VIII: Measuring Your Results; Building on Your Success

Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up.

If you need a guide through the social media maze, this book is just what you're looking for! Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks! Define your goals -- research where your target audience hangs out and define your marketing goals and objectives Keep your perspective -- analyze the various social media options and pay attention to what fits your budget and your customers Make it easier -- find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress Tools of the trade -- study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networks Maximize the big guys -- find the secrets to success with Facebook and Twitter New opportunities -- discover new social media sites and what they offer your business Metrics magic -- explore Google Analytics and other tools to assess your performance Open the book and find: Why a social media campaign requires major planning Cool tools to help your campaign How to add social media to your SEO strategy What you need to know about sharing images Tips for using Google+ Compete effectively on Facebook and Twitter Great mobile marketing opportunities Attract business'customers with LinkedIn 9 Books in 1 The Social Media Mix Cybersocial Tools Blogs, Podcasts, and Vlogs Twitter� Facebook � Google+ Pinterest Other Social Media Marketing Sites Measuring Results; Building on Success

Introduction 1

Book I: The Social Media Mix 9

Chapter 1: Making the Business Case for Social Media 11

Chapter 2: Tallying the Bottom Line 37

Chapter 3: Plotting Your Social Media Marketing Strategy 59

Chapter 4: Managing Your Cybersocial Campaign 83

Book II: Cybersocial Tools 107

Chapter 1: Discovering Helpful Tech Tools 109

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143

Chapter 3: Using Social Bookmarks, News, and Share Buttons 197

... MORE

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.

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