Social Media Marketing
ISBN: 9780132551793 | 0132551799
Edition: 1stFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/17/2012
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Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.
The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Section I: Foundations of Social Media Marketing
Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities
Section II: The Four Zones of Social Media
Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce
Section III: Measuring Users and Social Media Campaigns
Chapter 9: Social Media for Consumer Insight
... MORE
Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities
Section II: The Four Zones of Social Media
Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce
Section III: Measuring Users and Social Media Campaigns
Chapter 9: Social Media for Consumer Insight
... MORE
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