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Social Marketing : Influencing Behaviors for Good

ISBN: 9781412956475 | 1412956471
Edition: 3rd
Format: Paperback
Publisher: SAGE Publications, Inc
Pub. Date: 12/17/2007

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Examining how social marketing can be used as a strategy for changing behaviour, the Third Edition highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally.

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