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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

ISBN: 9780131852921 | 0131852922
Edition: 1st
Format: Paperback
Publisher: IBM Press
Pub. Date: 1/1/2006

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Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging-especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost.

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