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Save More Tomorrow : Practical Behavioral Finance Solutions to Improve 401(k) Plans

ISBN: 9781591844846 | 1591844843
Format: Hardcover
Publisher: Penguin Group USA
Pub. Date: 4/12/2012

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One of the world's top experts in behavioral finance offers innovative strategies for improving 401(k) plans . Half of Americans do not have access to a retirement savingplanattheirworkplace.Ofthosewhodo about a third fail to join. And those who do join tend to save too little and often make unwise investment decisions. In short, the 401(k) world is in crisis, and workers need help. Save More Tomorrowprovides that help by focusing on the behavioral challenges that led to this crisis inertia, limited self-control, loss aversion, and myopia-and transforms them into behavioral solutions. These solutions, or tools, are based on cutting edge behavioral finance research and they can dramatically improve outcomes by, for example, helping employees: Save More Tomorrowis the first comprehensive application of behavioral finance to improve retirement outcomes. It also makes it easy for plan sponsors and their advisers to apply these behavioral tools using its innovative Behavioral Audit process.

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