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Sams Teach Yourself Google Places in 10 Minutes Sams Teach Yourself Google Places in 10 Minutesgives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, yours"ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how tohellip; Claim your free Google Places online business directory page Publish your basic business information in just minutes Help visitors experience your business with video, photos, and more Keep your page up-to-date, painlessly Add detailed directions to your location with Google Maps Generate discount coupons that attract traffic Encourage rave reviews on Google Places and Yelpand respond effectively to online criticism Easily create powerful in-store cell phone advertising with QR codes Improve your Google Search rankings Manage online impressions and get detailed feedback through the Dashboard Build a low-cost Adwords campaign that integrates with Google Places Register your book at informit.com/register for convenient access to updates and corrections as they become available.

Bud Smith has written more than a dozen books about computer hardware and software, with more than a million copies sold. Bud’s recent books include two from Sams: Sams Teach Yourself Tumblr in 10 Minutes and Sams Teach Yourself iPad in 10 Minutes. His other books include extensive coverage of Google, most recently including How to Do Everything Nexus One, Google Business Solutions All-In-One For Dummies, and Google Voice For Dummies.

Bud started out as a technical writer and journalist, and then moved into marketing and product management for technology companies. He worked at Apple Computer as a Senior Product Manager; at Google competitor AltaVista as a Group Product Manager; and at GPS navigation company Navman as a Global Product Manager. Bud holds a BA in Information Systems Management from the University of San Francisco and an MSc in Information Systems from the London School of Economics. He currently lives in the San Francisco Bay Area, participating in environmental causes when he’s not working on one of his many technology-related projects.

Introduction	p. 1
Introducing Google Places	p. 7
Why Google Places?	p. 7
Looking at a Google Places Page	p. 11
Google Places, You, and the Competition	p. 18
Summary	p. 21
Editing Your Google Places Pages	p. 23
Where Is Google Places?	p. 23
Getting to Google Places Pages	p. 26
Google Search and Google Places	p. 28
Google Maps Search and Google Places	p. 32
Editing Your Google Places Page	p. 35
Summary	p. 39
Using Google Places	p. 41
Taking the Customer's Point of View	p. 41
The Role of the Website	p. 43
Using Reviews	p. 45
Getting Directions	p. 46
Seeing Service Areas	p. 48
Summary	p. 49
Signing Up for a Google Account	p. 51
How to Get a Google Account for Your Business	p. 51
Choosing Your Gmail Login Name	p. 54
Signing Up for Your Gmail Account	p. 55
Using Google Services	p. 58
Summary	p. 60
Claiming Your Google Places Page	p. 61
Finding (or Not Finding) Your Page	p. 61
Deciding What to Add First	p. 62
Bringing Up Your Business Listing	p. 64
Adding or Editing Basic Information	p. 65
Adding In-Depth Information to Your Listing	p. 70
Verifying Your Listing	p. 76
Summary	p. 78
Improving Your Google Places Page	p. 79
Adding New Features to Your Listing	p. 79
Google Places Policies	p. 85
Summary	p. 89
Adding Photos	p. 91
Adding Photos to Your Places Page	p. 91
Taking Good Photos	p. 93
Following the Rules	p. 96
Adding a Picture from Your Computer	p. 97
Adding a Picture from Picasa Web Albums	p. 99
Removing a Photo from Your Page	p. 101
Summary	p. 101
Adding Videos	p. 103
Adding Videos to Your Places Page	p. 103
Making Good Video Clips	p. 106
Video-Hosting Options	p. 108
Following the Rules	p. 111
Adding a Video from YouTube	p. 112
Removing a Video from Your Page	p. 114
Summary	p. 115
Adding Coupons	p. 117
Building Your Business with Coupons	p. 117
Getting Clicks	p. 119
Creating a Coupon	p. 122
Checking Coupon Guidelines	p. 128
Summary	p. 129
Posting Real-Time Updates	p. 131
Using Real-Time Updates	p. 131
Posting and Deleting Real-Time Updates	p. 139
Entering and Shortening URLs	p. 142
Using Real-Time Updates with Twitter	p. 143
Summary	p. 145
Advertising with Tags and AdWords	p. 147
The Value of Advertising	p. 147
Using Different Types of Tags	p. 150
Signing Up for Tags	p. 152
Using AdWords to Increase Business	p. 154
Summary	p. 157
Using the Dashboard	p. 159
Tracking Your Google Places Dashboard Results	p. 159
Using Your Dashboard	p. 162
Tracking Your Results	p. 166
Summary	p. 168
Using QR Codes and Getting Better Reviews	p. 169
Understanding QR Codes	p. 169
Using QR Codes	p. 171
Making Reviews Work for You	p. 173
Leaving Reviews	p. 176
Responding to Reviews on Your Places Page	p. 177
Summary	p. 179
Improving Search Engine Results	p. 181
Becoming a Google Favorite Place	p. 181
Understanding Search Engine Results	p. 183
Improving Search Engine Results	p. 185
Creating a Basic Website with a Provider	p. 187
Summary	p. 189
A Places Categories	p. 191
Index	p. 201
Table of Contents provided by Ingram. All Rights Reserved.

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Sams Teach Yourself Google Places in 10 Minutes

Sams Teach Yourself Google Places in 10 Minutes

0672335352

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