"This book encapsulates years of experience on the front lines with lessons learned from many implementations. It will come in handy to anyone who is considering or is implementing Salesforce.com." Joel Martin, director, Customer Success, Salesforce.com Drive Better Sales Results with Salesforce.comStartingNow Discover Real-World Best Practices . . . Without Paying Expensive Consultants Yours"re investing in Salesforce.com for one reason: to drive major improvements in sales performance.Salesforce.comreg;Secrets of Successwill help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every facet of Salesforce.com, including up-front planning, process optimization, implementation, and more. Taber reveals proven best practices you wonrs"t find in any other bookinformation for which yours"d have to pay a consultant $300 an hour or more. In this book, yours"ll learn how to develop a comprehensive and effective implementation strategy, prepare your data, and overcome internal politics and other challenges. Then, yours"ll learn to optimize every area of the organization touched by Salesforce.com. Taber provides questionnaires, tools, step-by-step guides, and extensive online resourcesall designed to help you derive more value, more rapidly from Salesforce.com. Achieve higher end-customer satisfaction and dramatic sales productivity gains Use the SFA Maturity Modeltrade; to assess readiness, fill gaps, and gain early, deep user adoption Overcome "people, product, and process" pitfalls that threaten to reduce the value of Salesforce.com Learn which tools, add-ons, features, and extensions are right for your implementation Implement results-focused best practices for sales, marketing, customer service, finance, legal, and IT This bookrs"s start-to-finish roadmap for success can be used by companies of all sizes in all industries and by executives leading deployments, implementation team members, developers, and users throughout the business.