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Sales Management

ISBN: 9780132324120 | 0132324121
Edition: 1st
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 10/28/2008

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Tanner is the only book on the market that prepares students to become effective sales managers in todayrs"s hyper-competitive, global economy-by integrating current technology, research, and strategic thinking activities. KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis on CRM.

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