"Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development; Creating Market Inclusive Niches; Crafting Operational Excellence; and Cultivating Profitable Growth.

• Offers a description of the four major traits that high performance companies in Brazil, Russia, India and China have in common
• Contains company profiles from BRIC countries that have proved to be successful
• Written Sam Park the president at Skolkovo-Ernst & Young for Emerging Market Studies and Chair Professor of Strategy at Moscow School of Management Skolkovo

This important resource outlines the four traits of the best performing, but least known, breakout firms in BRIC countries.

Seung Ho Park is executive director at Skolkovo Business School–Ernst & Young Institute for Emerging Market Studies (IEMS) and Chair Professor of Strategy at Moscow School of Management SKOLKOVO. He was the founding president of Samsung Economic Research Institute in China and the BAT Chair Professor at the China Europe International Business School.

Nan Zhou is research fellow at IEMS and assistant professor at Moscow School of Management SKOLKOVO.

Gerardo R. Ungson is the Y. F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, and a Non-Resident Senior Research Fellow at IEMS.

Preface

Acknowledgements

Introduction

Chapter 1 Rough Diamonds

Chapter 2 The Four Cs of High Performance

Chapter 3 Capitalizing on Late Development

Chapter 4 Creating Market Segments and Niches

Chapter 5 Crafting Operational Excellence

Chapter 6 Cultivating Profitable Growth

Chapter 7 How Rough Diamonds Avoid the “Growth Fetish” in Emerging Markets

Chapter 8 Hypergrowth: Can It Be Sustained?

Chapter 9 National Differences: A Tale of Four Countries

Chapter 10 Responding to Rough Diamonds: Implications and Recommendations

Appendix A Methodology

Endnotes

Index